Web analytics is responsible for analyzing a website in order to optimize it and achieve the objectives set. With it, we can determine if the…
Category: Analytics
When we find a website with a domain with and without www, to improve SEO On Page and that Google does not consider duplicate content,…
Referral traffic is that through which visitors come to our website through direct links from other pages. In other words, pages that like our content…
We understand social media traffic as that traffic that comes to a website from social media platforms and social networks. If we click on a…
Paid traffic is that which we use to show our content prominently on different platforms or websites in exchange for investing money in them. It…
When we talk about direct traffic, we refer to the volume of users that enter our website directly. That is, they do not arrive through…
ROI is the acronym for Return On Investment. It is the method used to calculate the profits of a company through its investments. This tool…
Within market marketing, segmentation refers to the method by which potential customers are divided into differentiated groups. With this technique, companies manage to personalize their…
Customer journey refers to the user’s experience on the journey from finding a product or service to buying it. In this period, the user and…
Sales funnel are the phases that a customer goes through from when they find us until they make a purchase. Unlike the conversion funnel in…