Paid traffic is that which we use to show our content prominently on different platforms or websites in exchange for investing money in them. It is usually done through the use of keywords, text ads or images. It could be similar to the advertising that was and continues to be done by word advertisements in newspapers. In both cases it is about paying an amount of money depending on the size of the ad, the text, etc …
Paid traffic is one of the ways in which we can achieve greater visibility for our company by making it better known. And this is why paid traffic is one of the foundations on which marketing is built. It gives us the perfect opportunity for our brand to reach the maximum number of people.
In order to increase the number of users who visit our website, we will need them to find in it all the solutions to the problem they want to solve. The more time they spend on our page, the more opportunity we will have for the algorithms to notice the importance of the content we are offering.
Invest in paid traffic?
It is true that it is not always necessary to invest in paid traffic knowing that we can also count on organic traffic. But it is also true that our purpose is to stand out from the rest of our competitors. For this we will have to use all the possible strategies that we have at our disposal and one of them is undoubtedly the investment in paid traffic.
Prior to the investment, we will plan our content on a responsive site to facilitate the user experience and optimize its dissemination.