Sales funnel are the phases that a customer goes through from when they find us until they make a purchase. Unlike the conversion funnel in the sales funnel, we are talking specifically about making the purchase of a product or service. A conversion funnel contains the phases in which the user becomes a potential customer when registering, subscribing, etc …

It is the most specific system to get new customers through a successful sales technique and to get the money invested. It is also the most practical to achieve that a company that is hardly known increases its visibility and manages to increase its sales.


Periods of a Sales Funnel

Depending on each company, the funnel can be one way or another, but all of them are more or less based on these four concepts.

  • Attraction. It is the phase in which we will find the largest number of potential customers. This is where we welcome users who may end up buying our product or service. We will have to be super efficient to offer the solution they are looking for through good content. In order for this need to be satisfied, we have means such as:
    1. Content marketing.
    2. Marketing in social networks.
    3. Email Marketing.
    4. Paid advertising.
    5. Public relations.
  • Interaction. Once we have your attention, we will take care of generating interest in our product by providing transparency and reliability. This is where the number of conversions could be increased. For this we can make use of totally personalized emails and where we will detail who we are in a coherent and sincere way.
  • Conversion. At this point the potential customer already knows us and has found an answer to their problems, they only have to make the final decision. One of the best ways to do this is by showing you the opinions of satisfied customers with testimonials and positive reviews.
  • Loyalty. It is the narrowest part of the funnel and this is where we capture the customer who is determined to buy our product or service. Getting to this point can be complicated, therefore it will depend on our ability to help the client overcome the previous phases. In addition we will have to take care of and maintain the client so that he returns again.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.