Spam words or prohibited words are those that, as their name indicates, the email servers recognize as spam. If we want to make our advertising campaign effective, our emails should reach the inbox and not the spam one. For this, it is essential to take measures when we are using email marketing. These strategies to take into account are a fundamental part of any campaign we carry out because through emails we can generate trust with customers.
Spam words to avoid
There are some expressions that are banned in the subject of any email that we are going to send. These are some examples to consider.
- Terms that presume extreme individualization. It is perfect to be able to create a bond with the client but not treating him with excessive confidence, let us remember that he is a client, not a family member or friend. The expressions to avoid would be those in which he is referred to, such as: For you, Dear friend, etc …
- Expressions that directly encourage buying. Forcing to buy a product or service from our brand will only make us lose customers. The expressions to avoid are for example: Click here to buy, Credit cards are accepted, etc …
- Expressions that denote a character of urgency. We all need our time to decide on a purchase, the client will do it at the time he considers appropriate, rushing him we will drive him away. The words to avoid would be for example: Don’t wait any longer, Do it now, Urgent, etc …
- Messages that point out bargains or discounts. Over time a kind of mafia has been created that is dedicated to scamming people through emails. They usually use terms related to bargains that make the user distrust so we will avoid these words at all costs. These would be some examples: Access for free, Free only today, Exclusive promotion, etc …
There are countless spam words in addition to those listed above. Also avoid those that refer to money, sex, excitement, drugs, medication, etc …