The Bounce Rate is the proportion of visits that arrive at a website and without having clicked on it, they close on the first page. That is, it occurs when a user performs a search on the internet and does not go beyond the first page of our website. The higher the percentage, the less time users will have spent on our website. Therefore a higher percentage of this rate is a bad result for our website. The most common reason for having a high bounce rate is that the user did not find what they wanted on our page. By paying attention to this statistical value, we will better understand the habits of users and we will know if our website is efficient enough.
The bounce rate also measures the conversions obtained on our pages, such as if a form has been completed. A characteristic of the rebound is that the Internet user leaves our website from the same point in which he entered it. Google counts as a bounce when they click on our website in a search but leave it without entering any other part of our site. This will affect the positioning of our website and, of course, its effectiveness.
It is very important to be aware of our bounce rate data to consider if we need to make improvements to our pages.
Acceptable bounce rate
We will obtain the result of the bounce rate by dividing the number of sessions on a page by the total number of sessions. The model rates that are considered admissible based on the sites are the following:
- Online commerce. 20% to 40%
- Landing Page. 25% to 45%
- Blog and content pages. 35% to 55%