Backlink refers to incoming links from external websites or platforms and that are directed to our website or any of its sections. The more places on the internet, related to our brand, mention us the more recognized we will be and the better positioned we will be. And being better positioned will improve our results.

For a backlink to achieve its purpose, it must be introduced into content in a logical and natural way. With time and effort we will obtain optimal results in the medium term without our backlinks are of quality.

 

Why is the backlink important?

There are several reasons why backlinks are important to our website. Search engines use criteria such as efficiency and the number of pages that have links to our page. Google for example does it to define its ordering in the results pages within its search engine. The higher the results in the search engine, the better it will be for our brand because Internet users will click on the first ones that appear.

 

Advantages of backlinks

  1. Improve organic positioning. Backlinks help you get better positions in search engines. Our goal will be to link to posts along with those that redirect to our home page.
  2. Effective tracking. Backlinks will help search engine bots find links to our website and crawl it effectively.
  3. External visits to our website. One of the most important benefits of backlinks is that they will make us get more visits to our website from external links to it. Typically this referral traffic is targeted and its bounce rate is low.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.