The wallpaper represents decoration, design and a tradition that has been modernized and adapted to be updated in accordance with the market. And Saint Honoré represents a great example of this. After more than 50 years in the market, they have a consolidated presence in the online world. And they show that wallpaper is open to possibilities in current decoration and shopping dynamics.
At the beginning of the project, it was easy to realize that it was necessary to revolve around the idea of decoration, art and a lifestyle based on everything that is beautiful and warm. A hygge philosophy in which a cozy mood, pleasant coexistence and feelings of well-being and satisfaction are the protagonists. Thus, we develop a communication strategy based on offering the user quality content. Pursuing the goal of being much more than an online wallpaper store. We wanted Saint Honoré to be a source of inspiration for anyone looking to add style and decoration to their home.
An audiovisual campaign
One of the brand campaigns we carried out was an audiovisual campaign in which the word HOME was the epicenter of the idea. We define the word HOME as Comfort, Love, Feelings and Art. We made five videos, one for each definition and one general, and we created a social ad campaign to reach our target audience. The impact and response was very positive, creating strong brand recognition and increasing the online community dramatically.
At Somos Sinapsis we are committed to campaigns and quality content, with unique designs in accordance with the Saint Honoré product, in order to convey the added value of the brand and, above all, make the user fall in love with the product.
The synergy of this content has been reflected in the results. An increase of more than 35% in the followers of social networks, has become a solid sales channel and we have managed to position Saint Honoré as a benchmark in the wallpaper sector.