Keywords are the basic instrument of the searches we do on the internet. They are words made up of one or more words. When we define a keyword for a page we are transmitting a message to the search engine telling it that our content is about that specific term. Just by saying this we can already assume the importance of keywords. By using them we focus on the most significant topics shown in the article.

To select the keywords we will have to think about what words the user will use to find our content through the search engine.

Keywords are made up of one or two words at most, it is used by companies to get a good position in the universe that the internet offers.

If you plan to become a marketing professional, keywords will be decisive in your day to day. You are going to have to use these words if you want to give an address to your website or that of your clients. If you specify the keywords in your content well, it will be received by the person who is doing the search.


Are keywords important?

We definitely have to say yes, they are very important because they can change the sales strategy of our brand. Thanks to them, we can achieve great success or go under.

Every day new web pages appear that generate content and that of course want to reach the maximum target audience. On the other hand, there are Internet users who continually seek to find a solution to what they need by using words associated with their problem. Well that is exactly where keywords come into play, if our brand uses the appropriate keywords we will be providing a solution to your needs.

With the infinity of searches that are done every day, we can understand the importance of using keywords for our brand or business. Therefore, any company that is on the web and wants to be found easily is an essential mechanism in the figure. These keywords will be the means by which a user’s problem finds a solution through our website. Hence derives its value and remarkableness.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.