Every day everything is less real, less palpable, so to speak it evolves towards a more virtual whole. Let’s start by understanding that virtual is everything that is not real. Imagine pieces of clothing that you cannot touch or even physically put on, but that you must pay to have them. Fabrics have not been used to make them because they are made using three-dimensional technology, they only exist digitally to show them through screens.
No, we have gone crazy, this currently exists and is known by the virtual fashion name. In short, virtual fashion is what avatars are designed, sold, and dressed. They have not been created for human beings of flesh and blood, no, these garments can only be worn by virtual characters. That an avatar is going to display them does not mean that the garment is free, at all, it has its price like any real garment.
If this seems like a real eccentricity to you, you should know that this type of business has hundreds of thousands of followers. It is also turning out to be a very profitable business that is on the rise. The virtual fashion sector ranges from the sale of virtual garments to the taking of photographs and videos. In these videos and photographs you can see the real image of the person who has made the purchase wearing the purchased product.
There is already some other country that has a university course to specialize in virtual fashion. If they mentioned it to us a few years ago we would not have believed it, however the purchase of virtual fashion has skyrocketed. Being a digital fashion designer could be one of the hottest careers for fashion students of the future.
How the virtual fashion shopping works
From Somos Sinapsis we emphasize that it should be clear from the beginning that buying virtual fashion has nothing to do with buying clothes online. These virtual garments that we buy online are for the avatars that we have, for example, on social networks or in video games. Spending real money on clothes that don’t physically exist can seem disconcerting to many, virtual possessions generate real sales in the metaverse.
That is, in online environments where people can meet to go for a walk, have a drink with friends, play, etc.
Many well-known brands have opted for the design of virtual collections to dress an audience that is increasingly present on social networks.
- Clothing brands design virtual collections where the selection of garments is made through catalogs.
- Catalogs are sent to clients.
- The client chooses the clothes he likes the most from the catalog and sends a photo on which he wants these virtual clothes to be applied.
- The team of graphic designers of the clothing brand dresses the image sent by the client with the chosen garments.
- Now the client can wear the clothes he selected for a specific purpose, the use of it on social networks.
Virtual luxury fashion
Avatars allow a visual representation of our online presence and our individuality. This is substantially important for people who spend a lot of their time being online or in the metaverse. They can be chatting with friends, streaming their game, or interacting with other avatars in a virtual world.
Players can now dress their avatars in luxurious garments that may be unaffordable for themselves as individuals. Instead of spending a ton of money on a casual jersey, players can spend a fraction of the price and wear the garment indefinitely.
Members of virtual communities such as Blankos, Block Party and Decentraland personalize their avatars with a variety of luxurious and coveted accessories. Some of these luxury fashion and accessory designer brands for virtual communities are:
- Burberry. Upscale fashion house and multiplayer game Blankos Block Party announced their partnership to remove Burberry’s exclusive and limited monograms.
- Dolce and Gabbana. In August this year, the brand presented the Genesis collection of virtual luxury items in Venice.
- Louis Vuitton. Louis the Game released was released by the brand on August 4. In this video game, players travel the world exploring the brand’s founder and history while discovering NFT accessories. NFT wearables are exclusive to Louis the Game and cannot be traded or sold.
Be that as it may and for what it is that has arisen this is going to suppose a radical change in the fashion industry. Let time be the one to tell us if brands have been able to take advantage of this new trend. Or if, on the other hand, the misuse of it will disfigure what we know as fashion to this day.