Zapier is a tool that allows you to automate work processes between the different web applications that are used on a daily basis. Link applications to each other so that actions are carried out automatically. Thanks to this tool, you only have to link the selected applications and configure the actions you want to carry out or the specific tasks. These actions and tasks acquire the name of Zap within the application.
Each of the Zap allows:
– Detail what the trigger will be (object associated with tables and stored in a database).
– Establish the action or actions to be established.
The application has a limited free version with a configuration of five Zaps and 100 tasks, while the paid version offers unlimited access. It also has the ability to link more than 1500 applications.
Its operation is very simple, since what it deals with is linking applications with each other. For example, if we write a post on our blog, Zapier automatically links that post to our Facebook page, Instagram, Twitter, etc.
Zapier features that make work easier
Next we name some of the functions that Zapier has and that suppose a saving of time in the digital marketing.
- Import and synchronization of contacts from different online services such as subscriptions, surveys, etc.
- Monitoring mentions on social networks to adequately answer and manage customer service questions.
- Sending information regarding the leads gathered in campaigns and promotions to an individualized and automated information system.
- Compilation of daily activity through a report that summarizes it and sends it by email.
- Drive storage of documents attached to our Gmail email.
- Automatic publication on our Twitter account every time we publish a new article on our blog.
- Storage of records from our web forms in a Google Sheets spreadsheet.