Hotjar is a data analytics tool that provides extensive information about user behavior on a website. In contrast to other tools Hotjar seeks customer feedback options including surveys as well as research and recruitment. It has a very intuitive and simple interface, saving time and multiplying its use. Its use is perfectly complemented by Google Analytics.

Hotjar main features

Hotjar provides a free version with which the interactions of a maximum of 1000 visitors per day can be recorded. Like other applications, it has a premium or paid version that contains a much more extensive catalog of options.

Below we detail the main features offered by this tool.

  • Heat maps. They show in a color scale the locations of the highest and lowest interactions of the users of a website. The warmer the color of the map, the more visitors interact with that section of the web. With the information obtained we can improve our decisions regarding where to place an important element and know which areas are valued and which are ignored.
  • Conversion funnel. It will give us an answer indicating in which part of the web users leave the site. This way we will know how many percent of users have abandoned and how many have reached the final conversion.
  • Visitor recordings. Make screen recordings with the movements of a visitor. Hotjar recognizes the path of the mouse, the clicks, movements, pages visited and all the actions that the user does on the web. It also tells us the location of the user, the date he visited the web, from which device, browser and operating system he used. It is an individualized way of showing the behavior of a user. This feature will allow us to find and solve usability and navigation problems.
  • Surveys. It presents us with the option of being able to design longer questionnaires to send them by email to our clients or when they leave the web. It is the ideal way to interact with users to collect their opinions on different topics.
  • Analysis of forms. If we want to make as many conversions as possible, we must take into account the success of our forms. Hotjar gives us this help.

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