This past weekend, between May 22 and 23, we have seen a new update to the Google search algorithm. Tools that display search algorithm variability indicate fluctuation comparable to the level of a core algorithm update:
Globally, many SEOs have reported significant variations on their websites with prominent impacts. With regard to the accounts we manage at Sinapsis, the impact has been much more discreet, with low-level fluctuations. 41.7% of our websites have shown an upward trend, while 30.5% show a slight downward trend. The remaining 27.8% maintains stability.
As usual, we are already analyzing these variations and developing strategies to counteract them.