The concept of leads is used to define the contacts who have provided us with their data in exchange for content of their interest. They are contacts that become part of our database through a form that they have previously answered. In other words, the user has clicked on a link that has led him to request information on our website.
A lead is a clear business opportunity for any company

 

Classes of leads

A lead does not have to be interested only in your product, they may be interested in your content and simply want to receive it. On many occasions, our database can be filled with contacts that never end up becoming leads. For this reason, leads are classified into three types differentiated by the interest they show. These three types of leads will help define what will be the ideal actions that will lead you to closing sales.

  • Cold lead. They are those that show a certain attraction to your brand, they may not have the intention of buying but you will have options to convince them. They are at the beginning of the stage at the same time they feel a need to know. The goal will be to exert as much influence as possible during the search process so that their interest continues to grow.
  • Lead tempered. The lead is in this phase when he has shown interest in our brand but has not yet decided whether to buy. Let’s say you have already satisfied your need to know but the indecision for the purchase persists. We will be very convincing to accompany you safely towards the purchase and we will convince you of the advantages and benefits that our brand will bring to your need.
  • Hot lead. The leads that are in this phase will have met all the requirements to be the ideal client and will be placed in the purchase stage. This type of lead has been learning about your brand and knows it, you can exert your influence on it in a very simple way. You will have to be prepared because they are going to ask you for strict information and they will need your answer to be truthful and transparent. Remember that they have already been informed about you.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.