The favicon is simply the icon that we use to represent our website. It is what appears in the tabs when we add it to favorites or in the shortcuts on the main page of a search engine.
When we open a web page an image appears in the navigation tab right next to its title, that is a favicon. Depending on the quality of the image, the normal size is 16×16 or 32×32 pixels.
In the past, the extension that favicons represented was .ico, but now browsers support formats such as .gif, .jpg, .svg and .png. It is an important element since its role is essential in advanced web applications.
Its purpose is to facilitate the search for the favorite that we need. It is faster to locate a business using the image of the icon than if we read all the names of the websites. And for this it was created, so that the visual search was fast allowing to recognize an exact site among hundreds. It is a very advantageous tool for all types of web pages, being able to highlight our brand from the agglomeration of brands.
Few companies will find that they do not have an identifying and personalized icon on their website, which indicates that it is essential.
To create your favicon it is not necessary to be a graphic designer you can do it on your own. The Internet provides you with many websites that offer templates and help to achieve it in a simple and uncomplicated way. But if you want to get an original and unique favicon that represents your brand, the ideal is to go to a professional designer.