We speak about conversion when we refer to any action carried out by a user of our website that we can consider of great value for our brand. When a user makes a key move within our strategy we will say that a conversion has been made. He will go from being an unknown person looking for information about a certain brand or product that, having found it, will become a potential customer.
Types of conversions
How we commented on any action of value for the brand is considered a conversion, below we will detail the types that exist.
- Leads. Users who in exchange for information of interest have filled out a form providing us with their data.
- Subscriptions. Users who have subscribed to a newsletter and who periodically receive information about our brand by email.
- Downloads. Users who have downloaded files provided by our brand.
- Installations. Users who have installed a program or application on their computer or mobile phone.
- Visualizations. Number of visits to our website.
- Records. Number of new users who have registered on our website.
- Purchases. Customers who have completed a purchase process.
- Page views. Total number of pages that have been visited on our website.
- Calls. Users who call the contact number of our company and that is provided on its website.
It is very important to measure the conversion rate that we have because it will indicate the value that the different marketing actions have generated. It is the best way to know if the strategies we are carrying out are being profitable or just the opposite.