Branding is the process by which a brand is built through a set of strategies. Its purpose is to teach all the qualities that a brand has so that the future client knows its values, differentiating them from other brands. If marketing deals with managing the price or distribution of a product, branding will deal with its identity, value and construction.
If we talk about branding we will be talking about the foundation of a brand identity that will be based on image and communication. On the one hand we would have the palpable part such as our logo and on the other hand the subtle part such as communication with the client.
This type of strategy is developed to obtain long-term results in order to achieve specific goals.
Types of Branding
We must know the different types of branding that exist to achieve the expected success and use them correctly.
- Personal branding. This branding is associated with the manufacture of a brand in a personal way. In other words, we will use personal characteristics of the individual to create the brand.
- Social branding. In this process, a corporation is created through development focused on social interactions. The brand will be manufactured based on criteria such as social ethics and susceptibility.
- Digital branding. It is focused on creating the identity of a brand through a creative strategy carried out in digital media. You will manage to make it different and durable.
- Emotional branding. Through this form of advertising strategy, we will emotionally connect our brand with the target audience.
- Political branding. This type of branding is totally aimed at creating a brand that is associated with politics. It must be managed actively and with adequate means so that the result is perceived positively and with value.