Facebook’s F8 2021 developer event, albeit in a virtual format, is delivering a lot. Among the tech news it has unveiled is an update to WhatsApp Business, which will allow businesses to start using the WhatsApp Business API to chat more easily with people. This will allow businesses to more scalably handle the volume of messages, however significant, from platforms outside of WhatsApp that are designed specifically for this purpose.
Key enhancements of the WhatsApp Business API
For companies, whether or not to adopt this form of communication depends on knowing the advantages of using the WhatsApp Business APIs, which in addition to reproducing almost all the options available in the standard version of the WhatsApp application, offers other improvements.
Faster configuration: in just 5 minutes it is possible to start using the WhatsApp Business API. This will make it easier for medium and large businesses to communicate with their customers via WhatsApp, whether they use a business solution provider such as Somos Sinapsis or opt for direct support from Facebook.
Expanded information: Businesses will be able to send more messages, without the restriction that previously prevented them from contacting customers with more information outside of a 24-hour window. For example, if an item or service becomes available again, businesses will be able to inform customers with a new message.
Expanded and improved messaging: New features include a message list that will allow users to reply without typing. It will incorporate reply buttons for one-touch selection. There will no longer be a need to type replies thanks to a total of ten options in the new message lists. Users will also have the option to select, via the reply buttons and with a single tap, one of three options that businesses can pre-configure through their WhatsApp Business API account.
The process of applying for WhatsApp Business APIs
It’s a slow process, but with the right vendor support it’s easier. Being able to access potential or established customers in a way that makes them feel as comfortable as possible is well worth the process of integrating the WhatsApp API.
Bear in mind that of all the messaging channels, WhatsApp has the strongest user base, with no less than 65 billion messages sent daily. When it comes to sending and receiving messages, it’s clear where to go.
With the integration of the WhatsApp Business API, potential customers are more easily captured while offering enhanced customer service, including the combination of human agents or chatbots.
At Somos Sinapsis we can help you both apply for this service and provide you with other tools tailored to your business needs. Shall we talk?