Having a website optimized for mobile devices has become an indispensable requirement for the online presence of any business. 

More than 40% of online searches are already made through mobile devices. For this reason, it is of vital importance to optimize the website for mobile devices as most visitors are likely to access the website from a mobile device.

In the very near future, the mobile version of websites will soon be the only version that Google will index and rank. Therefore, companies will have to offer a good experience to users when they visit the website from their mobile devices.

What is a mobile-optimized website?

A mobile-optimized website must be able to adapt to any screen, while allowing users to consume content and navigate the website as quickly and easily as the desktop version.

In other words, a mobile-optimized website design focuses on providing clear navigation that allows users to easily find what they are looking for. Google protects users from having a bad browsing experience on your site. 

Web loading time

If the web page load time exceeds 3 seconds, almost half of the visitors will abandon the website. In order for visitors to navigate the website quickly and easily, it is vitally important to minimize page load time.

Website scrolling

On small screens, users will find it difficult to find what they are looking for. The more difficult it is to find information on the page, the more likely users will become frustrated and give up. Therefore, the website menu should be simplified for the mobile version.

Website actions

A mobile-optimized website should promote and speed up contacting businesses, searching for products or making purchases as much as possible.

Remember that Google likes websites that are optimized for mobile devices.

Key features of mobile optimization

A mobile-optimized website is designed to work exactly the same way on all devices. This means no changes or unavailability on the computer or mobile device.

Google likes content that is optimized for mobile devices. Google’s top algorithm prioritizes sites that are suitable for mobile devices. Google knows that most people use mobile devices to go online, so they want search results that meet the search needs of the majority of users. 

A mobile-optimized page is also characterized by:

  • Static content that doesn’t change
  • Simplified navigation
  • Images are displayed smaller
  • Not dependent on a mobile operating system to function properly

Responsive website

A responsive website means that the page will automatically adapt to the screen size used, including mobile devices. Also, it is important to include the graphic window meta tag so that the browser can adapt to the width of your website page on the device your customer is using.

Avoid Flash

Avoiding flash is very important. Flash is not only bad for SEO, but it can also significantly slow down the load time of your website. 

Also, not all mobile devices support Flash, which means that some people will not be able to load your website properly.

Compress images

High quality images can significantly slow down the loading time of your website. By compressing all images on your website, you will be able to provide a better user experience for website visitors regardless of their device preferences.

Mobile optimization testing tools

  1. Google Search Console
  2. Resizer
  3. MobiReady
  4. Screenfly
  5. Responsivepx
  6. Modify Headers
  7. Mobiletest
  8. Responsinator

Jannik Romeu es Consultor de Marketing en Somos Sinapsis. Hace poco tiempo que descubrió el mundo online, pero cada vez se siente más atraído por esta área tan extensa por explorar. Al pertenecer a la generación Z, se caracteriza por ser multitasking y por pasar la mayor parte de su día frente a la pantalla (algo muy normal entre los jóvenes). En definitiva, ha encontrado un lugar donde poder encajar y crecer profesionalmente.