YouTube being one of the most popular and effective platforms for content creators, will make several updates in a variety of its services.
From Somos Sinapsis we have carried out an extensive search for information and these are the aspects that will be updated and created for this 2022 in Youtube.
What will change this 2022 for Youtube?
Shorts:
Since the launch of Youtube Shorts last summer, this type of content has reached more than 5 million views.
Last year they created the remix function that allows you to create shorts with audio from other videos, this year they will go one step further.
Youtube offers creators a way to earn money from their Shorts through the Shorts Fund, which is now in the
the Shorts fund, which is now available in more than a hundred countries, including Spain.
This year’s update to Youtube Shorts is the creation of content for brands through Brand Connect, a programme that links creators with brands, improving the shopping experience for both the creator and the user.
LIVE STREAMS
Live streaming last year was very successful in the music sector with various live performances by well-known artists.
To improve the live experience for all creators and users, YouTube will focus on improving the visibility of live content and increasing chat features.
The last quarter of last year saw one of the first live streams where you could purchase the products being discussed live, without leaving the live stream.
It was such a positive experience that the platform is considering expanding this type of feature to more creators and brands through its partnership with Shopify.
In addition to these updates, YouTube wants to roll out collaborative live streams.
These live collaborations will allow for the creation of broadcasts involving multiple creators generating interviews, more interesting dialogue and different and innovative content.
Youtube TV:
Updates to YouTube TV are more focused on viewers than creators, exploring ways to bring the best of YouTube to TV and helping viewers use their mobile devices to more easily interact with videos playing on TV.
NFT:
The platform is looking to the future and so they are constantly monitoring what is happening on Web3.
Therefore, as cryptocurrencies and NFTs were highlighted last year as opportunities to increase the connection between creators and their fans, YouTube has decided to enter this world.
Expanding the platform’s ecosystem, it has decided to help creators capitalise on emerging technologies.
In this case the platform has chosen NFTs as it continues to strengthen and improve the experiences of creators and their fans on YouTube.
These are the platform’s most significant new features for 2022, which of these are you most looking forward to experiencing?