The well-known work-oriented social network, LinkedIn, confirmed last January the launch of a live virtual events platform. It is more than evident that with the pandemic we have taken it as a matter of course to follow all kinds of events remotely. Hundreds of thousands of live connections have been made to carry out courses, talks, work meetings… Because confinement and teleworking have led many companies to opt for this way of communicating with their employees, students, customers…
In these last two years of pandemic LinkedIn has been trying to adjust its strategy to the new situation we are living. As early as August 2021, they added a videoconferencing tool to their platform that allowed users to hold remote meetings. Shortly afterwards, it became known that LinkedIn was testing an option for hosting paid events on the social network.
LinkedIn officially unveiled the new audio-only live-streaming rooms. Through them you can join conversations even if they have already started and follow them. In this way they announced in January that:
“We’re taking a big step forward and building on the success of LinkedIn Live broadcasts by launching a completely new interactive event experience.”
At the moment it is a beta version, audio-only and inspired by the social network’s Clubhouse meetings. Likewise, this new tool will not allow the sale of tickets, so they should all be free. From Somos Sinapsis we do not rule out that LinkedIn will soon authorise the sale of tickets to allow organisers to monetise their events. It is expected that by spring LinkedIn will present the final version, which will also have a video connection.
LinkedIn Live, what it is and what it is for
LinkedIn Live will be the ultimate tool for streaming live video content in real time. With streaming, contacts are connected via the Internet through a link. There is no need to download any additional software or applications. In order to achieve greater interaction with the audience, social networks incorporated streaming into their platforms. The first of these was Twitter with Periscope, then came Facebook Live, and finally YouTube.
Real-time live broadcasts allow you to talk to friends, contacts, but also to potential customers and candidates. Obviously, it is a very interesting strategy for all kinds of companies and businesses as part of the sales process.
If you are wondering what LinkedIn is for, the answer is very simple, it is to have conversations with your market, in real time, almost nothing. You can give conferences, present products and/or services, share, question and answer sessions…
LinkedIn Live will be a decisive tool in the initial stages of the sales funnel:
Presenting ourselves to attract. Our letter of introduction must be unique and differential. This is the stage in which our online marketing strategies come into play to make our services or products known.
Connect and build trust. Once we have introduced ourselves and have the user’s attention, we must win their interest. Providing them with valuable content will make them decide for our brand and our products or services.
Having a tool such as LinkedIn Live will be transcendental to enhance communication and dialogue.
LinkedIn Live rules and guidelines
These are some of the guidelines and rules set by LinkedIn Live.
- Do not live stream more than once a day. Followers will receive a notification when the live stream starts, so multiple streams in a day can be burdensome for your audience.
- Go live in the first 60 days. As LinkedIn Live is in beta, the company wants users and businesses to use it as soon as they have the go-ahead. This will be a way for them to improve the new tool.
- Do not use recorded content. All broadcasts must be in real time, otherwise you risk confusing users and losing their trust.
- Don’t try to sell or promote. Do not sell or promote products or services in the broadcast.
- Avoid large logos. If you want to include sponsor graphics, don’t let them dominate the screen.
- Be on time. Don’t keep your audience waiting for more than a minute or two.
- Broadcast for more than 10 minutes. If broadcasts last less than 10 or 15 minutes, there won’t be enough time for more users to join and interact with them.
- Avoid unprofessional broadcasts. All Live content is public and should be relevant to the LinkedIn user.
- Avoid broadcasts about LinkedIn. Don’t talk about how to use LinkedIn on LinkedIn.
We will still have to wait a little more time to see the tool working at 100%, when it does, from Somos Sinapsis, we will tell you about it.