SEMRush is a tool used primarily to analyze data related to the SEO environment. Both in terms of web positioning and the creation of strategies to obtain backlinks to a web page or create advertising. It is also very effective in locating and studying your competition, as well as reporting on paid and organic searches. This Keyword monitoring tool is essential for any marketing department helping us to optimize SEO and SEM strategies. The main difference with Google Analytics is that while the latter analyzes the data of our company, SEMRush examines the competition.

SEMRush is paid, but due to its effectiveness we can say that it is a good investment, since it has an exceptional list of tools. It is very dynamic, containing a database of approximately 100 million Keywords and 100 million analyzed websites. The reports are in real time and examine the first Google SERPS of your first ten pages.

Analysis developed by SEMRush

  • In organic search. Study the main Keywords of the competition, reveal new organic opponents and track changes in domain positioning.
  • In the study of advertising. It shows the advertising strategies and the calculation of the competition. Compare the keywords and the text of the online competition’s ads. It presents the new competitors in AdWords and Bing Ads, going as far as locating their advertising campaigns.

Therefore we can summarize this tool as a program for SEO and SEM that will analyze our data and compare it with the competition. Performing searches of your domains will give us information about your organic positioning and your advertising spending.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.