Keeping the web up to date is something basic for the operation of companies. The web is the image of the company and you have to take care of it, whatever you do. Keeping it up-to-date is essential to: comply with the different requirements of Google, facilitate the user experience, avoid attacks and spam, etc.
Aware of this, our partner Oct8ne proposed us a project to renew its website. But, before we start talking about the project, let’s talk about Oct8ne.
What is Oct8ne?
It is a company whose activity began in 2016 with double headquarters in Silicon Valley and Barcelona.
The original idea was born from Dr. Domingo Obradors, who patented a software that was born with the idea of facilitating collaboration in real time between doctors and dentists in his centers. A chance meeting with Doug Worple, during a transatlantic flight, led to this software being transferred to the e-commerce world as a tool that would facilitate the sale of products online.
Why is Oct8ne important?
Ignorance, frustration or uncertainty are some of the fears that Internet users have and that can represent an insurmountable barrier when an e-commerce converts.
Oct8ne’s mission is to overcome this barrier through its software that allows the user to interact through a chat with someone from the company in which they intend to buy. This person will be able to interact with the customer as if they were in a physical store.
Normal procedure with the renewal of web pages
Whenever a client comes to us with the need to update their website, we follow a series of steps that we have fully internalized. The first step is to hold a meeting in which the client tells us what they want and what they are looking for, then we proceed to make a web design in Figma (a tool that allows us to show the client how the web would look without need to layout it), once this design is approved by the client we proceed to its layout, the content is prepared with an eye on SEO and integrations are made with the different tools that the client can use: CRMs, payment gateways , lead capture, marketing automation, etc.
What did the project consist of?
In Oct8ne’s case it was no different. They sought to revitalize the web, make it more visual by interleaving texts and images and videos in GIF format. The web was made with Jupiter, a simple WordPress theme that perfectly fulfills its function.
For its part, Oct8ne took the opportunity to review texts and images from the web. At their express request, Visual Composer (a very simple Drag & Drop website editor) was also installed and they were given training so that they could create new landing pages on the website themselves.
The web is a key element in the day to day of companies but we forget about it too often and this can become a problem at some point. Keeping the web up to date and ready is vital to live our day to day with peace of mind.