That there are many brands that are dedicated to selling household appliances? We know. What most have the color red as identifying? We also know it. What is difficult to address a general audience with so much competition? Well we also know.

The truth is that, on a communicative level, Bazar el Regalo is a constant creative challenge. Lots of competition that stands out for its price and uses great prescribers from the online world to reach its target audience. But at Somos Sinapsis we have the solution: CREATIVITY.

Through Social Ads strategies with well-crafted campaigns at a creative level, we have achieved great results and, best of all, we have connected with our target audience, making us a most appreciated space in their minds.

As we have done? Thinking, thinking, thinking more, and finally executing.

 

Bazar El Regalo Campaign Black Friday 2020

A great example is the 2020 Black Friday campaign. Okay, prices are the most important thing. But we needed the user to notice the brand between so many ads. That is why we created the campaign “Blackbaz – Things that happen to all of us”. Because, it’s true, it happens to all of us!

 

Like playing Russian roulette with the washing machine when you lose a sock.

Or wanting to take advantage of those two minutes in the microwave as if your life depended.

 

Or (and this is my favorite) when the TV remote doesn’t work and you press the buttons harder.

Bazar El Regalo Valentin’s Day

Another campaign that obtained very good results was that of Valentine’s Day. We came from a hard year, full of job and economic uncertainty and we knew that it was not the thing for silly expenses. That’s why we use Valentine’s Day as the perfect excuse to give something really useful and stop wearing yourself.

A perfume? Nah, better a Smartwatch.

 

A personalized mug? Moving on, better an electric toothbrush.

 

And so with all promoted products. It will be for ideas of trinkets!

Bazar el Regalo is a creative challenge, but also a satisfaction when they allow you to create without limits and those creations translate into conversions and positive results for the brand.

 

PS: What is the best trinket you have ever been given?🙃😅

 

Anna forma parte del equipo de Marketing de Sinapsis. Su alma creativa la define, pero también su pasión por la comunicación. Google y Mark Zuckerberg son sus mejores aliados. No es de extrañar oírle algún comentario entusiasta cuando consigue una conversión.