The main purpose of Live streaming eCommerce is to use live Internet broadcasts to sell products and services, or simply to promote yourself. It is a form of interactive communication based on immediacy, in which demonstrations can be made and questions answered in real time.
Users can even buy the product during the online broadcast if the link appears, from clothes to cars, and a host of other products or services of all kinds. All they need to do is click on the link, without the need for any prior calls or further information searches. It all depends on the impulse generated to the viewer during the transmission, but still the online marketing possibilities that Live streaming represents are a reality.
Main advantages of online live streaming
The biggest of these is that it is accessible to all companies, regardless of their size: budget is not an issue. There are also other reasons that make this format recommendable:
- The increase in online browsing time as a result of confinement. And an important part of this time has been shown to be spent watching videos.
- The way eCommerce live streaming makes shopping easier, since it allows us to more easily contact a seller specialized in what we are interested in. In addition, the purchase procedure is simpler and quicker in this way.
- The personalisation and proximity that live streaming implies, as both parties have the opportunity to express themselves and share information or resolve doubts.
Facing the challenge of the unexpected
The advantages of streaming are more than clear, as we can see. But even so, there are companies that are reluctant to use this service because they do not have absolute control over the transmission. Yes, as much as possible, even if something unforeseen happens that we do not want. But viewers are well aware of this risk, which in fact brings more authenticity and freshness.
So in reality, the risk of the live show can be a plus for the company that broadcasts it. There is no way to show more enthusiasm and transmit it to others than by presenting a live product. It’s a way of gaining the viewer’s trust, giving them the opportunity to ask questions, or even to leave their testimony. But if the company still feels insecure in this respect, it can always use the services of a professional live broadcast company.
Live technology for business success
The live streaming eCommerce, although relatively new in the West, is already positioned as a tool to help overcome the economic recession. In China it represented a growth of 71.2% from the year of its creation in 2019, no less than 9% of total sales in e-commerce. And everything points to the figure multiplying in the global of 2020.
The particularity of the times of pandemic has given more ground than ever to digital platforms such as live streaming eCommerce, representing a new sales channel. Moreover, it can also serve as a tool for reinventing a business. Perhaps it is time to break the mold, especially with a format available to all as the live streaming: it will give much to talk about.