In recent months, social networks have been introducing new and improved features, with the aim of boosting product sales through them and offering users greater security, privacy and better interaction.
Instagram recently launched a new feature known as Collabs, which will help expand the coverage of posts on its platform, while providing a new way to build connections between users of the social network.
What are Instagram Collabs?
This collaborative posting feature already started testing a few months ago for some Instagram users. Now they have provided more details about how it works.
The new Collabs feature allows you to share feed content and reels with other users on the same platform, so that both can share a single post on their profiles.
With Collabs, Instagram users will be able to co-author posts, opening up a new way to reach new audiences. The content post will be displayed on both profiles.
Collabs, a new way for users to collaborate with each other
Instagram Collabs will encourage greater collaboration within the creator community, especially for educational content that drives positive change.
This new option goes beyond traditional tags because it displays the name of the person featured in the content post. Before sharing any post with another person, it is necessary to send them an invitation.
Moreover, all the “likes” received by the publication, regardless of the profile in which this action occurred, will be counted in the accounts of the two people mentioned in the shared photo.
How Collabs works
This new feature will be integrated when tagging people in posts. In this section, a new button to invite a collaborator will be added and displayed next to the tag.
When invited as a contributor to the post, users will receive a message similar to when they were mentioned in the story. Similarly, they will also receive a pop-up notification in the app to accept or decline the previous invitation.
This new feature is currently being rolled out to a selected group of users.
Collabs features
- Even if it is a collaborative post, Instagram will treat it as a separate post on each profile.
- Each post will have its own Like, View, Comment and Save counts.
- Instagram collaboration will only become active when the collaborator you added agrees, otherwise it will not.
- Only one collaborator can be added to each post.
Collabs, a formula for creating shared content
Instagram collabs is not a new formula for co-creating content, but a way to identify co-authors of content. This helps with recognition and collaborative support when multiple creators participate in an image or video.
Instagram collaboration is a feature that is in beta. This means that very few users can access this feature. Moreover, it is a novelty that is activated from the Instagram server, so the company decides who can enjoy it from now on.