Instagram is updated once again and this time it does so to focus on improving the options of small and medium-sized businesses. To do this, it has created a new resource center for SMEs in its application. The main purpose with this new resource center is for small businesses to study content to create quality content themselves. In this way, small and medium-sized companies will obtain content shared by other companies in the same sector. They will be able to take from them real examples on which to base, not to copy, their own content. An inspirational way to lend a hand to those small businesses that do not control the topic of social networks too much.
This aid center not only studies the publications made by other companies, but also analyzes the behavior of users. That is, your doubts and in general everything that is being carried out in a positive way within the application.
We are all aware of the last year and a half that we have spent globally and everything that the pandemic has made us change. There is a before and after the month of March of the year 2020. Our routines of consumption, work and life have taken a turn of practically 180 degrees. This has meant that all businesses, especially SMEs, have had to give one more turn of the screw and modernize technologically speaking.
It is unquestionably a resource center created by and for small and medium-sized businesses. A way to fully exploit your presence on the platform by displaying your products and services in the form of a catalog.
Products or services that may also be acquired or purchased through the same application.
Main features of the new professional panel
This new resource center for SMEs has been added to the professional Instagram control panel that appeared last January. In the new panel we can differentiate three fundamental characteristics that are those that will help make a business progress.
- Development. We have different tools to use our account more effectively and increase its growth. It also allows us to check the monetization status of the account and its eligibility to focus on the most important content.
- Performance tracking. Thanks to this tool we can discover new styles or guidelines based on the performance of our account. With this, we will obtain greater consideration on possible changes that may be necessary to promote the strengths of our business.
- Information. As a last feature to highlight, we have the information, information that will help us make the most of the application for our business. We will find tricks, tips, recommendations, etc. These tools already appeared previously on Instagram, what makes the concept new is that they have all been gathered in the same centralized panel. This simplifies access for companies and instagramers. Probably in the near future new tools with new functions will be added to said panel.
Access to the new resource center for SMEs
Accessing the new Small and Medium Business Resource Center is really easy. The main thing to be able to access is to create a corporate or business account on Instagram. Once inside the application we must enter the “panel for professionals” recently released on the platform. To have it in a more visual way, we are going to do it in steps.
- See panel for professionals. We can find it located at the top of the Instagram profile, right there is where we must click to start the experience.
- Stay up to date – Find out how other businesses connect with people. In the second step, we will have to select the option Discover how other businesses connect with people in the Keep up-to-date section. Scrolling down we will see how other businesses have managed to connect with users through organic publications, which do not involve any expense, or sponsored publications.
- Choose a publication. Finally, we will choose the publication that most caught our attention, thus accessing a view of the feed of publications, both organic and sponsored.
With all this we will learn to create stories that improve our publications in the general Instagram feed, being a great help to unlock our potential. Instagram wants its community to use its previous performance to improve the quality of its posts and improve its results. And what have you done to achieve this? Well, it has expanded the “Insights” so that creators and companies can examine their results with an advance of up to 60 days when previously they were 30. In this way, the returns of an account can be compared over a longer period of time. In addition, and to conclude this article, the platform has designed a tool that consists of searching by map. By clicking on the icon located in the upper right margin, Instagram displays a map with the best-known companies in the user’s location area.