A few months ago we talked about the impact of PWAs, progressive web applications. And the truth is that, although they are not a particularly new technology, they are currently an important trend. Precisely, one of its most interesting aspects is its relationship with Magento. In today’s article we are going to talk about the advantages of Magento PWA.
What are Progressive Web Apps (PWA)
In the app stores we can find applications of different types. On the one hand, we have the native applications. These are the ones that have been developed specifically for the operating system of the device (Windows, Mac or mobile systems). Being developed specifically for an operating system, native applications tend to better respect the look and feel of that platform.
On the other hand, we have web applications. They do not depend on any operating system, but take place on a web page. You can do the same thing in them as in the native applications for Android or iOS, but without having to install anything. You only need a browser and your Internet connection.
And, finally, we have the progressive web apps or PWA that, in a certain way, are halfway between the previous two. They are basically web pages, but through the use of technologies like Service Workers, they behave more like native apps than web apps.
Service Workers allow PWAs to continue running in the background without having to rely on a browser. And, in fact, it is possible to install them on the mobile as one more app. On the other hand, they can also perform tasks that native applications cannot perform, such as notifications, operation without an Internet connection or the possibility of trying a lighter version before downloading a true native application.
What is Magento PWA
Magento PWA consists of developing an e-commerce mobile app. An application that is delivered over the web, based on Magento. Nowadays, the user is very up to date with the latest technologies and likes to make purchases anywhere connected to his smartphone. PWAs are redefining the way consumers use their mobile devices by delivering fast and engaging app-like browsing experiences. Can you imagine the possibilities of turning a Magento-based online store into a progressive web application?
Advantages of Magento PWA
- The main advantage of a progressive web application for Magento is its shorter development time and lower associated costs compared to a native application.
- It is not necessary to develop an application for each operating system (Android, iOS).
- It also requires less SEO effort as Magento PWA is SEO friendly. Although it has a very app-like interface, it still maintains a URL with meta tags, meta descriptions, keywords, etc. Furthermore, PWA for Magento 2 is optimized for mobile devices, with a responsive design and fast page load.
- Push Notifications: With the option to send push notifications that the Progressive Web Apps for Magento incorporate, you make your new app part of your marketing strategy.
- Better user experience: Magento PWA is much more efficient, usable and faster than native Magento applications or normal websites.
- Expand your customer base: The possibility of working perfectly even with slow network connections makes Progressive Web Apps for Magento allow you to reach more potential users.
Do you have an online store in Magento and would like to explore the possibilities of PWAs? Don’t hesitate to ask us. At We’re Sinapsis we are experts in Magento PWA.