A newsletter is an information bulletin that is distributed on a regular basis and that focuses on a specific topic. It is the method by which most companies send information to both their customers and their employees. The newsletter contains articles of interest about the brand or company and its environment.
The main objectives are to promote new products, advertisements or seasonal sales, increase the relationship with customers and build a community around the brand.
We must have the consent of the subscribers to receive the newsletter because otherwise we would be spamming and it will not benefit us in any way. Sending a newsletter regularly will ensure that there is good communication between our brand and the client. We will use it to provide updated information related to our business, we will also achieve customer loyalty and generate leads.
Newsletter sending
To start sending newsletters we must take into account the following basic notions.
- Regularity. We can choose what type of periodicity we want to use for sending information; daily, biweekly, monthly, yearly, etc … Our goal will be that users are waiting to receive updated information on our brand.
- Content. The content will always be aimed at the type of audience when we direct the communication actions. It is best to be concise, precise and as original as possible in order to entertain the subscriber and thus create a positive experience.
- Interest. The interest of the public does not only depend on the quality of the content, to make it more interesting we can publish surveys, events, discounts, etc …
If we take these concepts into account, we will be well on the way to writing a quality newsletter and with which we will obtain good results. Let’s be practical and simple when creating one.