Call To Action or CTA refers to the buttons or links that we find on web pages. This button is placed so that clicking on it redirects us to another page in order to become potential customers. In most cases, the objective is met through a form on the landing page.

 

How a Call To Action should be

For our call to action to be effective and to give us good results, we will have to take into account the following characteristics:

  1. The position of the button should be visible to the users.
  2. The colors will have to stand out above the rest of the compositions on the web page. Nor is it necessary that they be strident or excessively striking colors, simply that they contrast with the rest of the elements will be enough.
  3. The message that the button contains should be attractive to the user. Less is more, therefore we will use direct and concise words to suggest to the client and that he clicks on the button.
  4. Determine in advance who you are directing your campaign to, based on this design your call to action.
  5. We will only put a call to action button or link on our website. In this way we will not confuse the user or distract him. We want you to feel comfortable and get the information you need without making you dizzy from one place to another.
  6. We will make use of promotions and discounts. This method is one of the most used to get the user to click on the call to action.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.