Affiliate marketing is a variant of online marketing that is based on obtaining results or established actions. Affiliate users will advertise to merchants by claiming their news and promotions.

How Affiliate Marketing Works

The seller will provide each affiliate with a particular link, with which you can find out who was the person in charge of the sale. When a user clicks on this link, a file known as a cookie will be opened and accumulated on their device.
Affiliate cookies will have two purposes:

  • They will help the seller to target the sale to the correct affiliate.
  • Normally cookies have a prescription period but even if the buyer delays his purchase, the affiliate will receive payment for the service performed.

It is a way to earn money for both the affiliate and the company. Being an affiliate requires time and effort but in the long term and if everything is done correctly your income will increase significantly.

Where to start

If you want to start with affiliate marketing, we advise you to do so taking into account the following procedures.

  • Select your platform. The most used are YouTube and Blogs. The two platforms allow you to do it for free. You can also achieve success on Instagram, Facebook, Twitter, etc … but if we have to choose, for us the main ones are the two mentioned at the beginning.
  • Adjust your themes. Pick a topic that focuses on specific categories. Let’s imagine that we are going to deal with the topic of food, in order to be more specific and segment our topic we will select vegetarian food. Adapting our themes will help us to constitute a more defined audience and will position us in a good place in search engines.
  • Affiliate programs. Through this system, affiliates and vendors are united in a network. The affiliates give up a space for advertising in exchange for a commission previously established by the sellers. The operation is carried out through a link on the affiliate’s website that will lead to the seller’s page.
  • Create good content. As in all marketing strategies, the content that we publish as an affiliate must be of the highest quality and entertaining for the public.

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