During the last ten days, our tools for analyzing and monitoring the evolution and variability of the Google search algorithm have detected significant fluctuations on two occasions, indicative of two possible updates to the Google algorithm.
The first major fluctuation occurred between the 13th and 15th of this month and the second between the 20th and 22nd. As usual in these small updates, the Mountain Viewers have not commented on the matter. But at Sinapsis we have been able to notice its effects on the positioning of our accounts.
In the different analysis tools you will be able to appreciate the fluctuations:
Although the best perspective is offered by Cognitive SEO
How algorithm updates have affected our accounts
The first possible update, the one that occurred between the 13th and the 15th, was quite subtle and, in general, it was limited to showing a peak in most accounts. A pronounced variation that stabilized immediately.
The update from the 20th to the 22nd was different. The impact on positioning has been more important and, in fact, the effects are still noticeable. 45.9% of the accounts show an upward trend which, for the moment, is being maintained. 35.2% of the accounts have been affected by a downward trend. While the remaining 18.9 has maintained its trend stability.
As always, at Sinapsis we are already analyzing these updates and taking the necessary measures.