TikTok appeared on the market in one of the brightest moments in the history of the video format. With an upward trend that outlined a promising future, the social network managed to position itself in a very short time among the favorites, especially among the younger audience. The accelerated pace of the new generations sought to consume high-value content in a short space of time.
Among its functions, TikTok allows you to create, edit and upload videos with a duration of 60 seconds. In addition, to introduce music and effects such as filters or augmented reality into the footage. Its easy configuration and simple interface make it very intuitive to use, and it is not necessary to perform any action to move on to the next publication. TikTok does it for you. You just have to sit back and enjoy their eclectic videos. Fun is assured.
TikTok posts reach fairly high engagement values day after day. So it becomes an irresistible communication channel for companies to promote their products. Digital marketing consultancies such as Somos Sinapsis, offer advice on social media strategy for entrepreneurs who want to take advantage of the benefits of the platform.
Videos up to 5 minutes … or more?
In a digital age like today, social networks compete for the best position in the ranking. This is the premise why the different platforms are constantly growing. Competitiveness leads them to develop tools that adapt to the evolution of the digital market. TikTok, like any company, does not want to lag behind the development of trends. For this reason, it extends your videos up to 5 minutes, overcoming your recording time limitations. Those original 15 seconds that would lead her to success.
This decision aims to win the hearts of fugitive creators, those who found an alternative path within other platforms that offered the possibility of longer shoots. Now, TikTok users have the opportunity to innovate their content.
According to a Tweet shared by Matt Navarra, Social Media Consultant, the news was known: “TikTok launches an attack in YouTube’s longer format video territory with a new 5 minute video upload limit! TikTok has also been seen! testing a load limit of 10 minutes! ”. A declaration of intent. A revolution of the traditional format. And if this were not enough for his followers, Navarra included information on the future pilot setting of the scope of 10 minutes of filming. Without a doubt, a break with the short video conception of the past to take a step forward to position itself equally to other existing platforms. A clash against other social networks such as YouTube reducing their differences in their functionalities, which minimizes the distances between the dispute for leadership.
Douyin, the original version of TikTok available in China, has shown behind the scenes what could be the next step in this ascension of the minute hand. Within this version, videos of up to 15 minutes can be created since 2019. This option has been welcomed with great success, as the platform has not stopped growing, which currently has a community of more than 600 million users.
Other TikTok news
In recent months, TikTok has launched new tools as well as strategic alliances with different companies in the technology sector. Its integration with companies such as Vimeo and Canva, both specialized in video and audiovisual communication software that promote the creation of advertising content. The development of custom video templates available from these operators that allow advertisers to save time in a medium that connects with their followers on the channel.
Ephemeral content also resides on TikTok. After the extraordinary results of versions such as Instagram Reels or Youtube Shorts comes TikTok Stories. The stories can be recorded directly in a similar way to the videos in the feed and add effects, sounds or filters that will disappear after 24 hours.