By now, who else and who least already knows the famous TikTok platform. Launched in September 2016, TikTok is a video-sharing social media service owned by the Chinese company ByteDance. With it we can create, edit and upload one-minute musical selfies, being able to apply various effects and add a musical background to them. It is one of the fastest growing entertainment platforms, currently has 800 million active users per month around the world. TikTok has surpassed more than 2 billion downloads between Google’s Play Store and Apple’s App Store in recent years.
Perhaps less well known, in general terms, is the Shopify e-commerce platform, a CMS or content management system for eCommerce. With it, you can design an online store to your liking without having programming knowledge, it’s that simple. It allows you to make your own online store in a short time and with total ease. This platform is already a few years old, it was founded in 2004 and its launch took place two years later in 2006. Currently Shopify has more than two million active users, distributed among more than one million businesses.
Well, once the two platforms are recognized, we can say that the business is seen with the naked eye, white and in the bottle. Last February, Shopify announced the integration of the well-known social network TikTok For Business in its ecommerce platform at the European level. The main objective is to be able to increase the dissemination of campaigns. This management can be carried out directly from the backend of the created Shopify stores. The social network TikTok has reached an agreement with Shopify that seeks to make it easier for eCommerces to spread their advertising messages on its platform.
The key to the alliance
Segmentation is the most important facet of this alliance for Shopify customers. They will be able to target their ads to audiences based on gender, age, online behavior, and video category. In addition, they can then track the performance of the campaign over time. Campaign costs will vary based on the merchant’s own business goals and how much they are willing to spend.
This new alliance highlights how TikTok and Shopify are helping companies adopt new ideas, trends and insights. Now Shopify merchants will be able to authentically and impactfully engage with the TikTok community, and do so in a simple and scalable way. Since the launch of TikTok For Business, brands have established real connections with users. Getting through their creativity to make it a unique platform.
The alliance will take effect in both Spain and France, Italy, Germany and the United Kingdom during this year 2021. This alliance comes at a time when electronic commerce has been driven by restrictions associated with the pandemic.
As far as Spain is concerned, as both companies have communicated, through this association, Spanish companies will be able to create video advertisements. These ads can be made in the TikTok feed from the Shopify panel. Its diffusion will reach the one hundred million active users per month that the platform has in Europe.
Advantages of the alliance between TikTok and Shopify
The partnership makes it easy for businesses of all sizes to advertise on TikTok. Through the new TikTok channel, Shopify merchants will access the main functions of TikTok For Business without leaving the Shopify dashboard.
Among all the advantages that this alliance has, the main ones are:
- New “1-click” pixel. Shopify merchants can install or connect their TikTok pixel, a small piece of code that businesses can place on their website. In this way they will be able to locate new customers, optimize campaigns, measure the performance of the ads, with the click of a button. This will make tracking conversions faster and easier.
- Simplified creativity. TikTok’s creative and intuitive tools help turn merchant products into high-quality TikToks in just a few minutes.
- One-stop shop for TikTok campaigns. Merchants can create campaigns, target audiences, and track performance in one place.
- New advanced matching function. This new functionality enables Shopify merchants to retarge their audiences more effectively. This will better match TikTok ads with website conversions and enrich audiences for retargeting.
- Free advertising credit. Trial and Basic Shopify merchants will get € 82 in ad credit. To do this, they must have previously registered and connected a new TikTok For Business account to Shopify and spend € 20 in less than two weeks.