When deciding to create an online store, it is essential to use a CMS. A CMS is a software tool which is used to manage websites.
Nowadays, owning an online store is of vital importance. Through an e-commerce you can make known the various products and services offered by the company at any time and place of the day, on a global scale.
At Somos Sinapsis, we are experts in the implementation and development of eCommerce based on Magento, as well as in its maintenance and optimization (in terms of server performance), so we can offer a complete and high quality service in this field.
Why use Magento
Magento is a complete tool for the design and development of online stores, which allows advanced management of its different areas, including marketing and SEO.
Magento is a scalable and flexible platform, so the user has at his disposal several levels of use and customization.
Moreover, Magento is an open source online sales platform, so the user can modify the functions and features of their online store quickly and easily.
The main features that make Magento one of the most used CMS in e-commerce development today are:
- Ability to customize the design of the online store.
- Advanced management of the company’s products.
- Management of orders and customers.
- Accepts multiple payment gateways.
- Allows you to create a multi-store system.
- Multi-currency and multi-language support.
- Facilitates web positioning.
- Magento has different rates for each project.
Main advantages of Magento
Popularity
Magento is one of the most chosen CMS by large companies. Its e-commerce logistics options are ideal for creating an attractive and functional e-commerce.
Security
Unlike other online sales platforms, Magento is a PA-DSS (Payment Application Data Security Standard), which ensures that all cardholders making online payments are kept confidential.
Magento is a trusted sales platform and meeting security standards is one of its top priorities.
Ease of installation and use
Installing and configuring Magento is not complicated and opening an online store does not require advanced technical knowledge. The platform uses a simple and intuitive management panel, which makes it very easy to access and use all its functions.
Management of a large number of products
Magento aims to create a large online store that handles a large number of products and supports high levels of network traffic.
Magento supports up to 1 million products and can handle up to 80,000 orders per hour. The impressive number makes it the most powerful CMS on the market, ideal for managing large-scale e-commerce creation projects.
Possibility of integration with other tools
A great advantage of Magento is its integration with external tools to better manage the store and align with other businesses. With Magento, companies that already have physical stores can more easily integrate their online commerce into their business structure.
Magento is a tool that integrates seamlessly with Google Analytics to study customer behavior and consult store statistics, and integrates perfectly with ERP business management and customer relationship management or CRM solutions.
Up selling and cross selling
The platform encourages the use of advanced sales technology to increase e-commerce turnover.
With Magento, it is easy to include related products to encourage cross-selling or apply an up-selling strategy to sell more expensive products with a higher profit margin.
SEO positioning
In the development of Magento, SEO has been taken into account. In this way, the stores developed on this platform are more friendly to different search engines, especially Google. By using Magento to develop e-commerce, you can locate it more easily in major web search engines, thus increasing the visibility of your business on the Internet.
With Magento, you can design an online store that adapts to the special features of mobile devices, such as touch screens and their small sizes.
Magento’s responsive design allows customers to shop in an online store at the time of purchase and has a good user experience.
Somos Sinapsis also manages eCommerce based on Magento configured as “multistores” for large retail and consumer brands, both national and international, which also includes synchronization with ERPs, SGAs and, of course, CRMs used by our customers to manage their business.