Email Marketing is the advertising of a brand, product or service that we send through email.
It is especially focused on the massive sending of advertising emails in order to reach a large number of people and attract new customers. We will achieve an increase in sales originating closeness to our brand. It is a very powerful tool that if we use it properly we will obtain good results.
Correct steps to do Email Marketing
- Define our purpose. The first thing we have to be clear about is the topic that we are going to deal with and what type of audience it is going to be aimed at. We can do an emailing promoting our brand but we can also use it to give specific information with advice or news about a campaign.
- Fragment the database. Part of the success of our campaign will depend on this key point. To achieve this, we will take into account which part of the public our emails are directed to. The criteria are simple and we will do it through forms in which we will ask for age, sex, profession, etc …
- Define our Content Marketing. The content strategy is another very important step since we will need it to create attractive headlines and texts that hook the reader. We will try to surprise you with news of interest related to our sector.
Email Marketing Platforms
We currently have several platforms to do email marketing for free. The main or most recognized are:
- MailerLite.This tool gives you completely free access to all its functions, there is no limit on emails and it allows you to have up to 1000 subscribers.
- Mail Chimp. In its free version, it gives you the opportunity to manage lists, 10,000 emails per month and 2,000 subscribers among other options.
- SendPulse. The free version offers you, among other basic automatic responses, 15,000 emails per month and 2,500 subscribers.