Local SEO is a branch of web positioning focused on improving the position of a page related to searches in a specific geographic space. It is usually used to talk about improving positioning in a specific area.
Local SEO is one of the most used, especially by companies that are located at street level, shops or offices that need to give visibility. Thanks to the new options provided by search engines, it is a priority to work with.
To strengthen this type of SEO, Google tools are used that are related to local positioning. For this, keywords related to localities are applied.

It is very useful for any type of company that has a physical store and wants to be visible to local users. The main objective is to get the business to show up in the first search results when something related to its sector is needed.

Importance of Local SEO

There have been several studies that have shown the importance of local SEO. These are some of the results obtained.

  • 50% of users who made a local search with their smartphone visited the physical store in one day. 34% of users who made the search through other devices such as a desktop computer also visited the store in less than 24 hours.
  • 18% of local searches with smartphones lead to a sale in less than a day.
  • 60% of users of legal age search for local services on tablets and smartphones.
  • 75% of local searches using a mobile phone end in purchases made offline.
  • 75% of people who use a business location search to make sure it exists will visit it later.

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