Let’s face it, we’ve all used the Amazon platform at some point to make a purchase. What happens is that these purchases are not usually clothing or footwear.
Using Amazon for this type of purchase is a bit more complicated because we cannot try on the garments like in a traditional store. If it has ever occurred to us to buy clothes on Amazon and when we got home it was not our size, we have had to return it. Something that is not so easy and that for many facilities that they put, honestly is a nuisance. Well, all these problems go down in history, Amazon Prime Wardrobe arrives in Spain.
This service offers users the possibility to try on the garments before purchasing them. Gone are those days when it was just a simple e-commerce. Now, the company founded by Jeff Bezos announces the arrival in Spain of this service. Service available in the United States, Japan and the United Kingdom since 2018, and in Germany and Austria since September 2019. Well, the important thing is that it is already here, it has started its beta phase with some chosen Prime customers as well as in Italy .
The company has not yet confirmed the exact moment when it will be available to all customers, but it surely won’t take long. According to Amazon statements, the main objective of the service is to make shopping for fashion more comfortable than ever. The service can be used exclusively by Amazon Prime subscribers. They will also have an extra service among the Prime Wardrobe functionalities of which there is still no news in Spain. For an additional cost of € 4.25 per month, the assistance of a Personal Shopper is offered. This will provide the customer with a personalized selection of garments tailored to their needs.
How Amazon Prime Wardrobe Works
Among the fashion products that you can try on with Amazon Prime Wardrobe enter; clothing, footwear and accessories for women, men, children and babies. We will have seven days to try the items on at home and we will only be charged for the products we keep. Therefore and in detail;
- We can order up to six items, probably in a short time it will be expanded to eight items, such as in the US, of clothing, shoes, accessories and accessories …
- From the moment the last garment of the order arrives, we will have seven days to try everything on.
- We will only pay for the items we want to keep.
- We can return for free the garments that we do not want in a box that Amazon will include in the order, with its corresponding shipping label.
With no upfront charges or hidden costs, we can choose and pay only for what we really liked and return what we are not interested in. As we see the advantages of introducing this new sales system are many. The speed and simplicity of this system will clear up the mistrust of buying clothes online. Time is another advantage because we can try on and return the garments without any complications.
With this new system, Amazon removes one of the impediments that differentiated the traditional purchase from the online purchase. Choose items and try them before paying, saving queues and buying with any digital device from any location. At the moment, not all the brands that are available on Amazon are associated with this Prime Wardrobe service, but they do have an extensive catalog. Catalog that from Somos Sinapsis we can already assure you that it will grow as the months go by.
What is the Amazon Prime Wardrobe personal shopper?
After bringing the Prime Wardrobe to light, Amazon launched the Personal Shopper thus completing the service. In order to start using the personal shopper, Amazon Prime users will have to fill out a form. This kind of questionnaire or survey asks fashion questions about brand preferences, clothing styles, economic budgets and measurements, very similar to Lookiero
Once the questionnaire is completed, the Amazon stylists will choose the recommended clothing and accessories for each user. This selection of garments and accessories will be based on the preferences that have been described in the form that has been previously filled in. In the same way that in Wardrobe there will be up to eight garments, in Spain at the moment six, which will be received at home. And also with the same trial days, seven days. After having chosen the garments, they will be paid and those that have not been liked will be returned exactly the same as with the Wardrobe service. As we mentioned previously, this additional platform service will mean an economic increase. This can be configured to pay monthly, bi-monthly or quarterly, which at the moment is aimed at clothing and footwear.