The influence of social networks in the digital world and in the lives of millions of people around the world is unquestionable. For this reason, brands could not miss the opportunity to position themselves through these media which, like it or not, are here to stay indefinitely. The web has been fertile ground for brand profiles or advertisements for many businesses.
To date, it has been Facebook and its products that have exerted a dominant position in the advertising sphere. But beyond ads, other social networks such as Twitter have developed other alternatives, such as their new guide to business success on their website.
Achieving success on the Twitter platform
With the presentation of this new guide, Twitter aims to position itself as the leading platform for interaction between customers and brands. And in fact, this claim is backed by proven facts, such as a survey conducted in the USA in 2021 by the company itself.
This survey found, to the satisfaction of founder Jack Dorsey, that the Twitter platform far outperforms other social networks in the number of users who use the platforms at least once a week. Apparently, Twitter was outperforming its competitors by a wide margin.
But in truth, it is not news that Twitter stands out for its powerful level of interaction in the public conversation. It makes sense, therefore, that the social network should support brands as they build and grow in the digital world. This has led to the launch of the new version of the Agency Playbook, a practical guide for the efficient use of Twitter, focused on brands, agencies, businesses or related accounts.
In Agency Playbook, the Twitter team analyses the various aspects to consider when creating content or interacting on its platform.
More than just ads
In its new guide, Twitter outlines the evolution of its platform and user interaction on the platform. It reflects its 35% growth over 2020 in advertising engagement. It also points out that Generation Z is responsible for 52% of the tweets registered last year.
Based on these data, Twitter is postulated as a tool to achieve a greater reach in the youngest sector of the population. This data is particularly interesting for brands, as they tend to have a harder time capturing this young audience and adapting to their current preferences.
Twitter’s new guide also provides guidelines for creating good tweets. It emphasises that their content should be precise, using a friendly tone that ensures continuity and that they stand out from advertisements. It also recommends moderating the use of hashtags, which are sometimes abused, something that is often promoted on other networks.
Another recommendation that stands out is the importance of publishing regularly, using a calendar that Twitter itself proposes to facilitate the task.
Nor does the guide lack some keys to improve campaign management, taking advantage of the functions of the tools available on Twitter. In other words, the Agency Playbook is a source of information that allows you to get more out of Twitter, one of the most established major social networks for many years, than ever before.
It is now available for download on the Twitter for Business page.