In the era of Fast Content, micro video is one of the formats most consumed by Internet users. The trend that started in 2020 grows like foam, situated at the top of the wave is always a sign of success. So much so, that platforms such as Instagram or Facebook create new tools specially designed to get the most out of this content. Of course, Google was not going to be left out of the game.

YouTube Short is presented to the market as an alternative to TikTok, similar in its uniqueness, any user can record, edit and upload short videos. 60 seconds of audiovisual exploration inside the YouTube. A familiar form of connection in an unexplored expression of the channel. The new function will be implemented in the interface of mobile platforms, where it will appear as a particular category within the feed. The viewer who enters this new space will be able to navigate among the multitude of small footage by sliding their screen up. After the successful premiere in the United States, it now arrives in Spain. Available to any user, regardless of the number of subscribers or views. Fans receive this beta version waiting to enjoy the improvements that the technology giant is introducing according to the different impressions it collects from these first evaluative months.

New section, new tools

Take action, record and edit your videos. The multi-segment camera operating system allows you to record different shots before incorporating them into a complete sequence. Its undo and redo options allow you to delete the last scene and start your performance over. The alignment function is added, which allows the conjunction of several independently recorded fragments in order to achieve complete continuity.

Other possibilities offered by the social network are its timer, speed graduation and the inclusion of filters. As if it were a clapperboard that starts the scene, the timer countdown informs you of the exact moment to start recording. In addition, it provides information on where to stop recording in graphical form. This timer is in itself an aid to be able to identify the minutes of footage, however, on many occasions it is difficult to be able to limit that content to just 60 seconds. For this problem, the speed graduation is presented, which allows you to choose how fast or slow the video will finally be seen. An element that gives acceleration properties or dresses your filming in slow motion.

One of the main attractions that these formats give away is the inclusion of filters. The filters provide those special effects that guarantee dynamism, originality and that touch of guaranteed fun. Specially designed for adventurous directors who enjoy audiovisual experimentation.

Postproduction

Once the recording is done, we move on to the second act. Post-production that adds music, subtitles, and text to the image. To enter this section you just have to select the next button located at the bottom of the screen. Once inside the panel, its loudness can be added directly with the music button. Before your eyes, a large catalog of songs for all tastes and styles. YouTube collaborates with emerging creators and bands, as well as established world-renowned artists. Its modifications allow the choice of the segment of the tuning and the intensity of the audio, choose those seconds with which you enjoy the most, increase or decrease the sound according to your preference. One of the elements that attracts the most interest is the possibility of using available audios from other published videos.

From this same space it is possible to add texts by selecting the moment of their appearance and their duration. In the same way, include automatic subtitles, which increase the potential of audience reach.

Content monetization

For now, the way in which the platform will reward digital creators has not been defined. In recent years, the most original creatives have chosen the channel as their preferred channel when it comes to broadcasting their productions. While they debate and reach a final decision, YouTube has developed the Shorts Fund, a fund of 100 million dollars dedicated to the promotion of content.

Entusiasta de la cultura en general. Apasionada de la literatura. En su mundo, ciencias y letras van de la mano. Creativa, resolutiva y en constante aprendizaje. Cinéfila de corazón, le encanta pasar el tiempo descubriendo nuevos metrajes. Ahora le ha tocado el turno al Marketing Online