Some people still believe that a website is a static picture of their business. Once it’s created, you just have to leave it to work.  Technological revolutions makes this way of thinking a mistake.

A website has to be full of life, it has to tell positive things about your company, the team, your business. An updated website is a secure way to receive visitors. Being fashionable in terms of web design is very important, because it responds to usability trends, that is, user behavior in online environments. So, the friendlier we make the website, faster you will find what they are looking for. In addition, for regular users, it is good to renew the look & feel of the web.

Apart from the appearance of a web, uploading new content correctly with adequate SEO principles, increases the natural positioning of the web. It is possible that in the time that you have not updated the web, you have incorporated new services and have stopped making others. Don’t forget that specialization is the key to achieving more visibility on the internet.

But don’t forget to have a dynamic part in terms of content, Google benefits from a good frequency of content. And if they are of even greater value, because it will be commented on and shared by others.

Why are you waiting to update your website?

Francesc es el responsable de Content Marketing de Sinapsis. Con más de diez años de dedicación al copywriting ha acumulado una gran experiencia en diversos temas aunque su mayor pasión sigue siendo el marketing online. Friky de corazón, ha encontrado en el SEO una nueva forma de seguir "jugando".