Social media, blogs and social networks, are platforms for communication between people, brands or companies. They serve to retain the followers of a brand, strengthen their feeling of belonging and so that they are perfect ambassadors for it.
The reality that we have experienced during 2020 has been completely different from what we were used to. Shops, institutions, restaurants, etc … were forced to close their doors to try to eradicate a pandemic that came by surprise into our lives. In response to all these closures and confinements, the digital universe became the only possible option for direct communication with the outside world. Unfortunately, not everyone was prepared for such a radical change, so many businesses and companies had to put the batteries to survive. This year 2021, social media will be essential to continue in the world and make the most of its resources.
Social media allows us to combine actions and objectives and disseminate them on social networks as part of the global communication strategy of our company. It is important to keep it in mind in the business world since it is a means of communication that allows interaction between people. Through social media it is possible to give maximum diffusion to the company’s content. It will help us raise the audience and convert interested people into potential customers in a remarkable way. Quality content designed for users is essential to increase the presence of our brand in digital media.
The restrictions due to COVID-19 are condemned to continue for some time by our side. For this reason, we affirm with total security that this year 2021 social media will be at its moment of greatest success and fame.
2021 Trends in Social Media
Shoppertainment
Influencers and content creators will become more important driving commerce from a social perspective. The content you enjoy now will lead you to buy organically.
Social Commerce
Definitely this 2021 we will put aside the conversational mode of purchase and move to transactional mode. We can buy directly through social networks without going through other applications or websites.
Video and Augmented Reality
The creation of more filters and formats to use augmented reality will be another of the main trends for this 2021 as well as dynamic videos.
Real-time sales
Brands and influencers will have a greater impact and will be able to sell products easily from direct ones made on social networks.
Stories
Social networks copy among themselves the most successful functionalities as has been happening with LinkedIn Stories, TikTok Reels, etc …
Investment in social networks
This investment aimed at sales through social networks and with new formats such as augmented reality will continue to rise.
Advertising on whatsapp
It seemed not, but finally WhatsApp has joined the advertising trend and we can see such advertising in the states.
Increased cost of advertising
Due to the great demand for advertising, costs will increase by looking for fixed spaces and leaving behind the auction model.
From follower to subscriber
The use of streaming platforms and paid content will be better known, ensuring paid subscriptions to access exclusive and quality content.
Social Employee Advocacy
In order to create trust and connection with customers, brands will teach their team. We can see both managers and workers in social networks giving a more human character to the company.
Conclusions
The transparency of a brand is the most important quality for customers, as long as that transparency is associated with truthfulness. Whatever decisions we make, we must always base them on data analytics and for this we will monitor our brand and its digital communities to the maximum. We will not forget that misinformation applied to our brand or product is a real problem that we will have to contemplate. For this we will have to be fully prepared.
The consumer is the boss, he is the center of any business strategy. The interests of the consumer, along with the preferences, motivations and needs of him, and the fact that the organization takes them well into account, will make a difference.
Hard Selling Doesn’t Work Let’s forget about any invasive marketing strategy. Let’s build trust with the audience with an emotional connection. To bring a more human value to business communication, marketing and public relations teams will need to share strategic positioning and data.
For the next few months, messages driven by social causes will be a clear trend. Socially conscious marketing needs real commitment and honesty. If not, the audience will perceive it and the effect will be negative for our brand.