Although eCommerce may seem something very new and recent, it has been with us for many years, approximately since 1981. The decisive moment in the evolution of electronic commerce is located exactly ten years after 1991. It was at that moment when the NSF, National Science Foundation, approved the use of the internet for commercial uses.
The evolution of eCommerce has been achieved thanks to the arrival of new technologies and tools such as; internet, smartphones, security protocols, credit cards … These are and have been used by people to sell and offer their goods and services in different ways.
E-commerce is constantly evolving, changes no longer occur from one week to another but in a matter of days or hours. Everything indicates that, in the coming decades, the sector will continue to develop and settle in those areas where it is not yet fully established. In this way it will become the main pillar of world trade in the coming years.
During the last years, the volume of commercial business through electronic commerce has not stopped growing. In less than forty years it has become a sector that moves millions and millions of euros around the world.
With all this what we want to say is that precisely e-commerce is not an exact science that can be predicted or predicted. If we take into account especially these last two years, the evolution has been exaggeratedly incredible, so much that it scares to predict the future.
Anyway, and even if this is the case, from Somos Sinapsis we are going to try to reveal what will be a trend in eCommerce for 2022.
Sustainability
All products that can be sold as sustainable will be very well accepted by the public in any market. Sustainability is really already a trend in marketing and it will undoubtedly be one of the trends in eCommerce and marketing by 2022.
The constant natural phenomena increasingly make the population aware that caring for the environment is a great need. Brands that know how to take advantage of this trend will promote themselves very well. For this they must put aside the plastic issue, the packages sent will have to be one hundred percent free of this material. Has the end of plastic bubbles come? On the other hand, including in the shipment a file of the origin of our products, their reuse and recycling will be highly valued by customers.
New tools and 5G
Having 5G represents having many new services in real time, especially those that are linked to the following technologies;
- Virtual reality.
- Augmented reality.
- Artificial intelligence.
- Image and voice recognition.
- Big data
All these technologies will be easier to access for small and medium-sized companies, something that until now has practically only been used by large corporations. Being able to count on these effective marketing tools in SMEs will allow them to climb a few steps at once.
Product customization
Having a personalized eCommerce experience and making users feel like they are in a physical store will no longer be enough. Users want the ability to customize their products by selecting the various features that can be applied. For example, choosing the color of a shirt, the type of buttons on a jacket or being able to change the heel of a shoe. All this is an upward trend that will make one online store stand out above the others in 2022.
Lack of supplies
This is something that we are already seeing today and what has been talking about for a few weeks now. The fact is that raw materials are becoming scarce and there are missing components, especially for technology, which do not arrive. The reasons that have led to this happening are three;
- The pandemic continues, mainly in countries where these raw materials are extracted, processed or processed and production slows down.
- Fearing not knowing what was happening and seeing the world paralyzed by a virus, we have spent much less. This has resulted in huge amounts of money now available to be spent. The demand for any type of product has exploded, but without raw materials with which to manufacture them it is impossible.
- The logistical jam that we are currently facing is going to take a long time to be solved.
This will mean that during the first months of the year you cannot buy what you want, but what is available.
Anyway, as we mentioned previously, it is quite difficult to know what will be a trend next year, there are many things to solve first. A virus that resists and does not finish leaving, a brutal energy crisis and an inflation that was not noticed in many years.
Be that as it may, what we are clear about at Somos Sinapsis is that electronic commerce will continue to grow in 2022.