Today, Instagram has more than 500 million users and has become a favorite for young people who want to get as many followers as possible and become “influencers”.
Instagram is one of the most powerful platforms in social networks and one of the fastest growing in users worldwide. 6 out of 10 users log on to Instagram daily and users spend an average of 28 minutes on the social network.
Moreover, being a mobile platform, users stay connected at any time of the day.
How to be successful with our Instagram account?
There are a variety of factors that come into play when it comes to deciding the best time to post on Instagram to get the best results in your marketing strategy.
These factors include the content posted, the target audience and the activities of the business or company.
Optimized profile
To be successful on Instagram, it is vitally important to have a profile that identifies the brand. To do so, it is recommended to include a photo of the brand in the profile and a brief explanation that summarizes the company’s values.
On the other hand, it is also important to add in the biography of the profile the link of the company’s website and some hashtag that defines the products or services offered by the company.
Hashtags
In Instagram, using hashtags is practically a must, since using them allows to increase notoriety in terms of concepts or topics related to the company’s market niche. Of course, it is not recommended to use too many hashtags, the ideal number is 5.
Email marketing
Email marketing campaigns can help to create strategies on Instagram, and email is the best opportunity for subscribers to know the profile of that social network.
For example, a button can be added to the newsletter which redirects the user to the company’s Instagram account. In this way, the user can interact with the profile and follow it.
Connection with other social networks
Another advantage of Instagram that can help companies is that it offers the possibility of synchronizing the account with profiles on other social networks such as Twitter, Facebook, Tumblr, Flickr and Foursquare.
In this way, this social network allows you to publish simultaneous content on multiple channels at the same time.
High-quality images
Instagram is the social network where images are the star content. When visual content prevails, you should use the highest quality in the images published.
If the images have low quality, you can apply various filters offered by the Instagram social network.
Selecting the date and time
The best times of the day to post on Instagram are in the morning and after leaving work.
The time between 14:00 and 15:00 is considered peak time for Instagram and Wednesdays, and between 17:00 and 18:00 is the time when users are most connected.
Geolocation
Using geolocation in the images posted on the Instagram profile offers many advantages.It helps the publication to be in the searches for that location so those users searching for publications in the specific location can discover the published image.