There are several occasions in which Somos Sinapsis has dealt with various topics about affiliate marketing. However, it is never too much to remember what this type of marketing is.
Affiliate marketing is an online marketing strategy based on obtaining results. Therefore, it can be said that affiliate marketing is based on the achievement of certain results or actions. Affiliates are the ones who advertise merchants through the publication of their advertisements or promotions.
If you look closely, affiliate marketing is not just about making a sale. Affiliate marketing also includes obtaining conversions through subscriptions, surveys… It is not just any link either, it is something more controversial, as a promotional strategy has been previously carried out to attract customers.
For a good affiliate marketing strategy there are two crucial factors: time and effort. And sometimes it is even necessary to invest in online advertising with Facebook Ads or Google Ads. Users are not going to buy at the first time and without thinking, they will do so when we have been able to transmit trust. For this, my friends, there is no other way than to work on it with perseverance and time for it to become a reality.
Well, now that we have done a broad overview of affiliate marketing, let’s find out what types of marketing are found within it.
Affiliates through search engines
In this type of strategy, affiliates are those who promote products through keywords in Google AdWords. Effectively, as you are thinking, the intention is none other than to get them positioned in search engines.
Niche pages
Niche pages are affiliate pages that revolve around a specific theme that interests certain groups of people. The objective behind niche affiliate sites is very simple. On the one hand, to achieve a fast SEO ranking by focusing on a very specific search space. And on the other hand, to do affiliate marketing in very specific niches in order to reduce competition. All this in order to earn money easily and quickly as an affiliate.
Affiliate networks
These are an essential part of affiliate marketing, as these platforms act as intermediaries between advertisers and promoters of the product or service. Agencies play a key role in this process, as they facilitate, simplify and optimise the advertiser’s work.
At Somos Sinapsis we know all the techniques and strategies from the inside, knowing the benefits they bring. For us, the main objective is to ensure that both advertisers and affiliates obtain the best online results and, therefore, the greatest benefits. We have a service-oriented approach and one of the best software currently on the market.
Our agency specialises in affiliate networks and connects advertisers and affiliates in order to boost their sales. We are experts in digital marketing and know that by choosing our platform you are choosing much more than an affiliate partner. We always get the most out of the content produced and all the traffic a website is capable of attracting.
Cashback
Cashback is one of the most commonly used techniques in digital marketing. It allows potential customers to save money when purchasing a product or service. In the case of blogs, they receive a commission for the intermediation, which benefits both the buyer and the owner.
The idea of cashback is to take advantage of all the traffic that a digital space receives and transform it into conversions. This type of advertisement has been widely used for decades within the marketing industry. The vast majority of specialists have chosen to integrate this technique into their digital marketing plans.
Co-registration
Co-registration is a type of strategy that consists of taking advantage of the subscriptions of users interested in certain products/services to send them other offers and/or promotions. In this type of affiliate marketing, users must authorise the use of their data for any sponsoring advertiser at the time of subscription.
Email marketing
This type of marketing strategy is one of the so-called direct marketing strategies. Email marketing has the main advantage of reaching its recipients directly, therefore, it is projected directly to potential customers. In addition, it is a promotional tool to be taken into account when working with affiliate marketing.
When we are looking to generate leads, email marketing is considered a very profitable strategy. This email format provides the recipient with access to links, banners or shortcut buttons to advertisers. This simplifies the process of lead generation and registration, with a single click, making the whole process easier for the recipient.