For SMEs, social networks are today a necessary tool when it comes to showing themselves to the public and building a community. Thanks to them, an online presence is gained and they guarantee a link with the target audience, promoting growth and commitment to the brand. As we all know, keeping up to date with this type of advertising through social networks is not as simple as it seems, it needs to be constantly updated. And it is that in the digital world everything changes from one second to another so it can be quite heavy and complicated work. For this reason, the TikTok platform has intensified its tools to promote the creation of advertising content.

TikTok has announced that it has teamed up with Canvas and Vimeo to push such small business ad content within the app. And it is that Canvas and Vimeo are leading companies in audiovisual communication at a global level.

As the social network has communicated on its blog, this advertising content will mean something more for entrepreneurs who use the application. The sum of these two visual creative solutions will facilitate the process of creating and developing advertising campaigns. In the same way, it will allow advertisers to focus on the investment saved and the time used to stimulate the growth of their company. The two tools will be placed under the TikTok subcategory of creative tools also known as Creative Partners or Creative Partners.
Canvas and Vimeo will be developed to select a small group of businesses, assessing their development and tolerance within the habitat of the application. The integration of these two tools will help to create advertising content in a lighter and easier way without damaging the quality of the final product.

tiktok vimeo

Vimeo and its main features

Vimeo is a platform used to upload high-quality, high-resolution videos used mainly by professionals in the audiovisual world. It appeared in 2004 and little by little it has been gaining notoriety due in large part to the quality of its videos. This fact makes it attractive for professionals in the sector and it is used as a preferred option.
Next we will show the most characteristic options offered by the platform.

  • It does not contain ads, something very positive for users, not waiting those seconds for the advertising to pass improves the experience.
  • It is one of the visual reference platforms. It does not reach the YouTube audience, but millions of users visit Vimeo on a monthly basis.
  • It provides both free and paid options. With the free ones, you can upload videos for an unlimited time as long as they do not exceed 500 MB per week. On the other hand, with the paid ones, the creations can be up to 20 GB per week. If you want more developed options and without weekly limits, we can have them paying more for them monthly.
  • Its high quality makes professionals in the audiovisual sector have it as a preference to disseminate their works.
  • It is backed by high definition videos making its quality excellent.
  • It has a security that, for example, YouTube does not have, since Vimeo can prevent you from downloading videos. It offers the creation of private videos to share only with whoever we want, having a much more secure network configuration than YouTube.
  • It is an ideal platform to start online courses because the videos have no duration limits and security will prevent downloads.
  • It is a meeting and meeting point for creators and professionals of the arts.

tiktok canvas

Canvas and its main features

Canvas is a strategic management tool used to examine and implement business models efficiently and visually. It has a canvas format which is divided into 9 blocks showing a reduced and global view of the company. Each of these 9 blocks is enhanced with different colored markers and posters. It is a live guide and is being developed and updated as the company confirms its customer segment. In the same way, it creates new ideas, improves positioning among many other factors.
Using Canvas will provide you with:

  • Streamline the reading and understanding of the business model thanks to being an intuitive, visual and easy-to-use platform.
  • Study the business from different points of view such as logistics, distribution channels, the market, etc.
  • Encourage the creative flow of the work team.
  • Update and change information as the viability of the business is examined.
  • Build a business model working as a team with different approaches and perspectives.

Using this type of tool will help you when

  • We need to measure and validate what has been defined in the business model.
  • We want to engage a whole team and we want to find new ideas in a collaborative way.
  • We are organizing a new project that we want to transform into a successful idea.
  • We need to redesign or adapt the business model of our company.
  • Let’s find the potential to generate more value for the client through our business model.

Bibliotecaria frustrada que un día descubrió el potencial que tenía de creatividad y después de varios cursos de marketing decidió explotarlo en redes sociales y terminó haciéndose community mánager de diferentes empresas y artistas. Le encanta el silencio pero es melómana hasta la médula, puro espíritu de contradicción. Fanática de libros, películas y series de terror. Vive mirando una estrella, siempre en estado de espera.