The social network Tik Tok has been one of the great wonders of the last few years in digital marketing. Even though it is still unknown to most people over the age of 30, its figures are impressive: 1.5 billion downloads for the application and 1.7 billion in 2024.
Today Tik Tok is active in more than 150 countries and in 75 languages. In the last months it has gained millions of followers, thanks to its content format in the form of short videos.
Tik Tok has managed to connect with a centennial audience, which makes it a very interesting asset for brands targeting young people.
The short video application, which aims to encourage creativity and brings joy and fun, has recently launched new advertising tools so that brands, regardless of their size, can advertise with Tik Tok for Business.
Tik Tok for Business, the new advertising tool
The new Tik Tok advertising tool provides marketers with the tools to tap into the creativity of the TikTok community, reach new audiences, and optimize their marketing campaigns with an easy-to-use platform.
Tik Tok is a great opportunity for advertisers looking to advertise to a younger target audience. The number of active users already surpasses Twitter and Snapchat, but it is also less saturated with ads than other networks, as it is a new and relatively unknown advertising option.
The reason to get a Pro account on TikTok is to be able to know in detail all the metrics about your activity on the platform.
Among these statistics are available the dates and times that users view or interact with your content most frequently, the growth in the number of your followers, and the current video trends.
What audience uses Tik Tok?
66% of Tik Tok users are under 30 years old, and 41% are between 16 and 24 years old. Similarly, many videos that are trend in TikTok are related to topics such as high school or homework.
Of course, we also have to be aware that many social networks are first popularized among younger users and then expand to other audiences.
Advertising formats offered by TikTok for Business
The Tik Tok for Business ad manager aims to enable companies of all sizes to reach their ideal customers on the platform through a simple interface.
With new creative tools and performance features designed with small businesses in mind, it’s now easier than ever to start scaling on the platform.
TopView
It is a preferential video format that shows your brand or company in the best possible location of TikTok, the goal is to have good visibility and attract all the user’s attention with narrative, sound and visual elements.
The benefits of the TopView advertising format are direct access to the user’s attention, the ability to hang videos of up to 60 seconds in full screen, with sound and automatic playback, and the display will be without distraction.
In-Feed Ads
You can tell the story of your company or brand as if you were a TikTok creator, because you can integrate the video content into the “For You” feed of the users of this social network. You can upload videos of up to 60 seconds with automatic playback and music.
People will be able to click on “Like”, leave a comment, share, follow you or record videos with the same melody.
Brand Takeover
Large format ad that appears when users open the application. It is limited to one advertiser per day. It allows to attract people’s attention through a full screen experience. Can be static or dynamic content.
Hashtag Challenge
In this type of campaign, the brand presents users with a video challenge and encourages them to try it and upload the video to their profiles with a given hashtag. It is a very interesting format since it takes advantage of the virality and power of the content created by the users.
Gamified Branded Effect
This tool encourages brands to invite users to use their facial expressions, gestures and postures to interact with the brand or its products. It is a filter with more than 20 different formats.
Branded Lenses or branded effects
In this format, the brand can create custom augmented reality filters for users to incorporate into their content, similar to Snapchat and Instagram.