Google has just announced a new integration with WooCommerce, a free plugin designed to integrate with WordPress websites to create an online store quickly and easily.

Thanks to this new integration between WooCommerce and Google, the more than 4.4 million WooCommerce merchants will have the opportunity to easily integrate their product inventory into Google Shopping completely free of charge.

Now, WooCommerce users will be able to upload their product catalog to Google Shopping with just a few clicks. In addition to creating listings, reviewing performance metrics, creating ad campaigns, among many others.

One of the great advantages of this integration is that WooCommerce merchants will have the ability to reach a wider audience on the internet giant’s shopping platforms such as search, shopping, image searches, etc.

Integration between WooCommerce and Google Shopping

 

The internet giant, Google, gets more than a billion shopping sessions every day. This new integration with WooCommerce will help businesses and merchants establish more connections with shoppers eager to discover new brands and products.

How the integration between WooCommerce and Google is done.

The integration must be downloaded for free from the WooCommerce website, which adds “Google Ads and Listings” to the merchant’s dashboard. 

In the dashboard, businesses can configure their products to display relevant Google search queries. Product information is free, but once the product appears in Google Shopping, you can choose to advertise it. 

Free listings and advertising metrics can also be viewed in the WooCommerce dashboard.

Advantages of WooCommerce and Google integration

Free product listings

WooCommerce merchants will have the new ability to display their products in the “Buy” tab of Google Search for free. 

The connection to Google Merchant Center is responsible for uploading and syncing product data, and automatically displaying this information for free product listings, Google Ads and other Google services.

Driving sales 

After performing the integration with Google’s Smart Shopping campaign, WooCommerce store owners can more easily attract more shoppers and increase their sales through paid advertising. 

You don’t need to be a marketing specialist to get started. Google uses machine learning and its product feeds to create and display various ads on different networks, including Google Search, Shopping, YouTube, Gmail and the Display Network.

Connection to Google Merchant Center

Thanks to the connection with Google Merchant, all products in the companies’ catalog are automatically updated. 

Moreover, if WooCommerce merchants want to highlight any product in their catalog, they can create paid ads. 

The store will automatically select free ads. From there, they can choose to run paid Smart Shopping campaigns. As a retailer, they will be able to run both free ads and paid ad campaigns.

Increased traffic and visibility

The Google extension for WooCommerce offers merchants smart shopping campaigns. With these campaigns, they will be able to promote their products on Google Search, Shopping, Gmail, YouTube and Display Networks by creating ads.

This will increase conversion rates and tactically display ads to audiences searching for the company’s products.

Jannik Romeu es Consultor de Marketing en Somos Sinapsis. Hace poco tiempo que descubrió el mundo online, pero cada vez se siente más atraído por esta área tan extensa por explorar. Al pertenecer a la generación Z, se caracteriza por ser multitasking y por pasar la mayor parte de su día frente a la pantalla (algo muy normal entre los jóvenes). En definitiva, ha encontrado un lugar donde poder encajar y crecer profesionalmente.