During our high school years, teachers at the school and later at the university have been insisting on not duplicating papers or exams. Despite their warnings, if you risked copying and, unfortunately, the teacher caught you, you were sanctioned.

Compared to teachers, Google is quicker in detecting duplicate content, although, like teachers, it can’t tell which is the original from the copy and, like them, if it catches you duplicating content, it penalizes you. What are the consequences?

Google will not index you and you will loose visibility: since Google changed its algorithm with Panda, the recognition of the relevance of a website has to be more cautious. Since then, there have been many pages that have lost positions in Google or stopped being indexed due to the copying of content from other websites.

Duplicated content will damage your online reputation: if people who read you discover that you are not posting your own content, they will be disappointed and probably they will stop following you.

Identity crisis: if you just copy what others are posting, you will never develop your own language, be able to express your ideas, and communicate your knowledge. In other words, you will not be who you say you are. And isn’t it better to be unique?

This doesn’t mean that you can’t find inspiration in other websites and blogs on the web to write about a subject.  If you have a blog it is because you want to share your own content and stand out as yourself.

Francesc es el responsable de Content Marketing de Sinapsis. Con más de diez años de dedicación al copywriting ha acumulado una gran experiencia en diversos temas aunque su mayor pasión sigue siendo el marketing online. Friky de corazón, ha encontrado en el SEO una nueva forma de seguir "jugando".