As part of our philosophy of offering a integral service to our customers we expand our online marketing services with the creation of our own affiliate platform. If you have never heard of affiliate marketing, here is everything you need to know about one of the digital marketing strategies with the greatest projection today.
What’s affiliates marketing
Affiliate marketing is basically a form of online marketing based on getting results. Unlike other strategies such as SEM in which the advertiser pays for impressions or clicks, in affiliate marketing the advertiser only pays for the results obtained (sales, leads, etc.).
Its dynamics is very simple. Each affiliate, an element external to the advertiser’s organization, advertises the advertiser’s products or services on its website or social networks through its advertisements and promotions. Affiliates (also called publishers) receive a commission (decided by the advertiser) every time a user makes a purchase, clicks a link or fills in a form. Actions previously determined by the advertiser.
Advantages of affiliate marketing
Affiliate marketing offers multiple benefits, both for advertisers who want to implement it in their marketing strategy and for affiliates themselves who want to monetize the effort they put into their blogs.
Advantages of an affiliate marketing strategy for advertisers
- The main advantage of affiliate marketing for an online business is the possibility of making the website profitable with a minimum investment thanks to external personnel. Advertisers only pay the commission that they themselves have decided based on sales. On the other hand, it is a perfect branding strategy.
- In addition, by specifically selecting the affiliates who are going to promote your products or services, you guarantee that the target audience is better reached, obtaining a greater return.
- And, in fact, an affiliate marketing program is complementary to other online marketing campaigns (SEM, SEO, email marketing,…) that will allow us to reach new potential clients.
Benefits of affiliation for publishers
- The main advantage for affiliates is the ability to monetize your blog without the need for any investment. You don’t need to invest in any product or invent any service.
- Nor will you have to worry about providing a customer support service or logistics or processing of sales or payments. All responsibility for these matters rests with the advertising company.
- Payments are always guaranteed. The affiliate platform that supports the different campaigns is in charge of guaranteeing them.
- And it is that, in short, it consists of a scalable business model with many possibilities to grow in the future.
Sinapsis affiliate platform
With a service-oriented approach, one of the best affiliate software on the market and all the experience of a company dedicated entirely to online business, our main objective is to get both advertisers and affiliates to obtain their best results and, therefore, the greater benefits.
Through our affiliate marketing platform we will connect advertisers with our selected affiliates with the sole objective of skyrocketing their sales. In addition, our extensive experience in digital marketing makes Sinapsis much more than an affiliate partner.
We offer affiliates a platform with which to get the most out of the content they produce and all the traffic they are able to attract to their site. With an Affiliate Panel in which to track your transactions in real time and an Affiliate Center with all the necessary resources at your fingertips.
Affiliate marketing in Spain is gaining more and more momentum. Do not miss this opportunity! Discover all its possibilities in this link.