SEO is a set of techniques and tools used to optimize both web pages and landing pages, so that search engines, such as Google, can read them more easily and quickly
Search Engine Optimization (SEO) is an effective way to attract customers to your online platforms. Between 70% and 80% of users decide to visit a website through organic results and ignore paid ads.
Another interesting fact to keep in mind is that about 28% of organic searches produce a conversion, which means that a possible purchase will be made.
To carry out a good SEO strategy (organic search engine positioning) a series of metrics must be taken into account, such as traffic, backlinks or social networks. Therefore, it is important to be constantly informed about some of the most relevant and timely search engine optimization trends for this 2021.
SEO Trends Forecast for 2021
The Stories
The “Strories” are audiovisual contents of this platform that, unlike normal publications, are volatile, that is, they have a certain duration and, after that period, they disappear.
The link between SEO and stories will be one of the big trends in the coming years, although it seems that Google could start positioning this type of content.
Searches by voice
Over the past few years, technological advances in speech recognition, artificial intelligence and information processing and indexing have made it possible for voice commands to be incorporated into something as everyday as Internet searches.
The appearance of intelligent assistants for home and office has made this technology even more popular in our mobile devices. Alexa from Amazon, Google Home and Cortana from Microsoft have been the pioneers of this boom.
To optimize a website for voice search, we must focus on the keywords used. We must identify the longest phrases that people use in a daily conversation. Voice searches tend to work best with naturally long phrases.
Long Formatted Content
Long format content will help improve SERPs. Long reads of over 3000 words get three times more traffic and four times more actions.
We must not forget that the content must be of good quality to provide readers with relevant and true information. It is important to use the titles and subtitles in the different articles written, to facilitate the reading and understanding of the users.
One thing to keep in mind is that subtitles are especially important for mobile sites.
Rich Snippets
Google is constantly implementing new features in the first search results. The enriched fragments are a constant.
The technological giant uses rich snippets to interpret and classify information. If you work correctly your contents will stand out from the competition. In 2021, the evolution of rich snippets will have to be closely monitored.
Machine Learning
The incorporation of Machine Learning in Google’s algorithm will require minimum activity in order to optimize paid campaigns both in display and search.
This minimum of activity will result in a lower relevance of longtails in favor of head and mid tail keywords. Another novelty for 2021 is that we will see a limitation in terms of traceability, storage and analysis of cookie-based data due to future changes in privacy policies.
The incorporation of these privacy policies that will become official in January 2021 implies an implementation by Apple of ITP (Intelligent Tracking Prevention) that will block third party cookies and place limitations on the use of First Party data.
Featured Snippets
Featured Snippets will become more and more important. Since they were implemented in 2017, they continue to be an important objective for sites that want to position themselves and gain relevance.
SEO Off Page
The SEO trend for 2021 in terms of off page will be towards an increase in authority based on quality.
In a highly competitive environment, such as the one we foresee for 2021, it will be decisive to carry out off-page SEO campaigns aimed at achieving quality links on related websites (of the same subject matter).